Most Recommended Search Engine Optimization Services for Your PageRank

Looking for the best search engine optimization (SEO) company to boost your PageRank (PR) can be a pain nowadays. With tons of SEO companies popping left and right, it gets harder to decide which company is best to quench your thirst for your SEO needs.

While this is the case, the first thing in mind that you should look for in these SEO companies is the services they offer. These services will help determine how these companies will fare in providing you a better PR, the key metric informing Google webmasters about the web page’s value, and put you in the top pages of the search results.

On – Site SEO

On-site SEO refers to the factors affecting your website’s appearance in search results. This service is important in determining your PR since it contains the technical aspects that can either make or break your website.

seoSEO companies should be able to offer on-site optimization service for an effective result. For example, they should have on-site audits to determine the potentials of your websites. They should also be able to check the technical structure, metadata and markup your website is using to assess the best optimization strategy.

Aside from that, the on-site SEO should also be able to review the factors that might violate Google’s rules and cause serious penalties on your website such as outbound and inbound link analysis, content duplication reviews or no/do follow analysis.

Link building

While link building has been a challenge since Google’s Penguin algorithm update, it never ceased in playing a significant role in boosting your website’s PR.

If you are looking for a good SEO company, they should offer link building as one of their services. But these companies should not only offer this service, they should also be experts in terms of this SEO aspect.

Companies offering such search engine optimization services should be able to understand your marketplace, do research your competition, identify link targets and develop quality content.

Since the Penguin algorithm imposed stricter rules on link building in the recent years, SEO companies should be familiar and refrain from using black-hat SEO tactics in their services. If you are unfamiliar with the term, black-hat SEO is the prohibited tactics used in boosting PRs.

It is essential that you and the SEO company are familiar with these underhanded tactics as it can cause serious penalties to your website once caught. It can even go as far as banning your website from appearing in Google’s search engine.

With that said, the SEO company should provide great link building strategies that are in accordance with Google’s SEO rules.

Social Media Optimization

companyOn the other hand, the SEO company must also offer social media optimization services which can be a great help in boosting your website’s PR.

Social media has been a key player in the SEO community in the recent years. The power of Facebook likes, retweets, and Google +1s for example reached a different level in boosting website rankings today. These social media cues send strong signals to Google in evaluating a website’s contents.

Therefore, in order to decide which SEO company you should go for, they should have strong knowledge of social media optimization and must provide good strategies in boosting your website’s PR.

Content Promotion

One of the most important aspects in boosting your website’s PR is its contents. Contents are the backbone of a powerful SEO strategy so it is only vital to get the best content promotion services from your prospected SEO firm.

The SEO company must be able to provide you with superb content promotion that you need, both on site and off site. This includes quality blogs, articles and press releases.

With this service, you should seek for quality and relevant contents from the company as SEO today prefers this than thin and subpar contents. And by quality contents, we don’t mean keywords-stuffed articles that literally have no value and is not of any use to readers. Quality contents should be informative and helps readers with their needs.

The search engine optimization services are only a part of the few factors you should determine in choosing the right SEO company. The services mentioned above should be able to help you with your PR boosting needs, so make sure the SEO company you are doing business with offers all of these for a better chance of succeeding in your SEO journey.

Author Bio:
According to SEOExplode, the above points are the most recommended search engine optimization services for the most effective SEO results possible.

Basic SEO Tips to Drive Traffic to Your Website

Unless you know the specific URL of what you need, it is almost impossible to find anything on the internet without the help of search engines. To rank webpages, search engines use algorithms based on numerous factors. Search engine optimization or SEO uses proven techniques to assure your website of a high page ranking.

Online businesses need SEO to draw traffic to their website. By using good SEO techniques, you may certainly attract users of search engines like Google to visit your website once they find it among the top search results.

SEO is a huge industry and it always changes. Search engines change algorithms as fast as web masters are able to find ways to achieve the best results. Still, there are some techniques that remain constant over the years and we are going to share that with you. By the way, not all SEO firms are made equal – those from this site have been in the industry for over 8 years now and have ranked hundreds of keywords. So, keep on reading to find out about the basic SEO tips that should always be a part of your strategy.

Strategic Use of Keywords

meatoptionKeyword selection and placement is undoubtedly important. Search engines use keywords to pull your website from millions of other websites to respond to a search query. You can maximize the effectiveness of your keyword by choosing key phrases that have low competition and high search volume. To look for relevant keywords or key phrases, you can use tools like Google Ad-words Keyword Planner, Analytic, and Word-tracker. We highly recommend that you strategically use your keywords on your web content. Place them in page URL, title tags, image alt text, link text, page headings, and italicized and bold text. Make sure that you add your keywords naturally and use them often, but not too often.

Meta Tags

Some believe that meta tags are not important, but this is not true. Search engines use your meta tags to list your website in their data bases. Meta tags give your website an advantage over your competitors that do not use them. Your description tag can practically be a summary of your webpage content. Make sure that you include a keyword or key phrase and call-to-action in your meta tags. Some search engines pay no attention to keyword tags, but remember that a lot of directories use them to categorize websites.


promotionLinks from other websites with good reputation can improve your search engine ranking. Outgoing and incoming links have to go to/from quality websites. Building links is always worth your time. A great way to build links naturally is to make sure that you have good content. Based on our experience, other ways of building links include using web directories, having good social media presence, networking or building relationship with others in your niche, guest blogging, and submitting press releases.

Well-organized Website

Your website needs to be well-organized to successfully optimize it. If the structure of your website is weak, using keywords, link-building, and having relevant content would not help you attain your desired web ranking. A good website structure would allow search engines and your users to easily navigate your website. You also need to use good URLs as this can help search engine spiders.

Relevant and Quality Content

Your website is more likely to rank higher in search engine results if it contains useful and relevant information. Quality content draws others to link to your website, which also affects your search ranking. Regular content updates encourage others to return to your website and attract new visitors.

Social Media Presence

Content on social media networks like Twitter and Facebook continues to gain importance. Millions of people use these platforms, which makes them an excellent source of traffic for your website. We see social content as a great SEO boost for your website and it can help you place high on search engine rankings. Social media will provide you higher visibility among your target audience. When users search for content that is related to your business, a social media page is likely to be part of the top search results.

Mobile Optimization

As many people use mobile devices to search for what they need, we suggest that you make your website mobile friendly. This provides easier navigation for users and they are likely to visit your website again.