Looking for the best search engine optimization (SEO) company to boost your PageRank (PR) can be a pain nowadays. With tons of SEO companies popping left and right, it gets harder to decide which company is best to quench your thirst for your SEO needs.
While this is the case, the first thing in mind that you should look for in these SEO companies is the services they offer. These services will help determine how these companies will fare in providing you a better PR, the key metric informing Google webmasters about the web page’s value, and put you in the top pages of the search results.
On – Site SEO
On-site SEO refers to the factors affecting your website’s appearance in search results. This service is important in determining your PR since it contains the technical aspects that can either make or break your website.
SEO companies should be able to offer on-site optimization service for an effective result. For example, they should have on-site audits to determine the potentials of your websites. They should also be able to check the technical structure, metadata and markup your website is using to assess the best optimization strategy.
Aside from that, the on-site SEO should also be able to review the factors that might violate Google’s rules and cause serious penalties on your website such as outbound and inbound link analysis, content duplication reviews or no/do follow analysis.
While link building has been a challenge since Google’s Penguin algorithm update, it never ceased in playing a significant role in boosting your website’s PR.
If you are looking for a good SEO company, they should offer link building as one of their services. But these companies should not only offer this service, they should also be experts in terms of this SEO aspect.
Companies offering such search engine optimization services should be able to understand your marketplace, do research your competition, identify link targets and develop quality content.
Since the Penguin algorithm imposed stricter rules on link building in the recent years, SEO companies should be familiar and refrain from using black-hat SEO tactics in their services. If you are unfamiliar with the term, black-hat SEO is the prohibited tactics used in boosting PRs.
It is essential that you and the SEO company are familiar with these underhanded tactics as it can cause serious penalties to your website once caught. It can even go as far as banning your website from appearing in Google’s search engine.
With that said, the SEO company should provide great link building strategies that are in accordance with Google’s SEO rules.
Social Media Optimization
On the other hand, the SEO company must also offer social media optimization services which can be a great help in boosting your website’s PR.
Social media has been a key player in the SEO community in the recent years. The power of Facebook likes, retweets, and Google +1s for example reached a different level in boosting website rankings today. These social media cues send strong signals to Google in evaluating a website’s contents.
Therefore, in order to decide which SEO company you should go for, they should have strong knowledge of social media optimization and must provide good strategies in boosting your website’s PR.
One of the most important aspects in boosting your website’s PR is its contents. Contents are the backbone of a powerful SEO strategy so it is only vital to get the best content promotion services from your prospected SEO firm.
The SEO company must be able to provide you with superb content promotion that you need, both on site and off site. This includes quality blogs, articles and press releases.
With this service, you should seek for quality and relevant contents from the company as SEO today prefers this than thin and subpar contents. And by quality contents, we don’t mean keywords-stuffed articles that literally have no value and is not of any use to readers. Quality contents should be informative and helps readers with their needs.
The search engine optimization services are only a part of the few factors you should determine in choosing the right SEO company. The services mentioned above should be able to help you with your PR boosting needs, so make sure the SEO company you are doing business with offers all of these for a better chance of succeeding in your SEO journey.
According to SEOExplode, the above points are the most recommended search engine optimization services for the most effective SEO results possible.